If you've been around "internet marketing" as long as I have, you routinely see the same kinds of questions being asked about doing business online.

Definitely one of the "most asked" questions that I've read is:

"What's the best way to make money online?"

Let's see if we can answer that one once and for all.

I use an acronym to explain the "B.E.S.T." way to make money online that I'm going to share with you today.

Here it is -

B = Business Model           
E = Education
S = Schedule
T = Tenacity

Let's take a closer look at each component of the "B.E.S.T. Way".

Everything hinges upon you finding a business model to build upon. That's where most people make their big mistake from the beginning. They try TOO MANY things.

Sound familiar? Chances are you've made that very mistake yourself. I know I did early on in my online endeavors.

Listen to me carefully: your primary objective should be to determine ONE path you're wanting to take to build an online business.

To be sure, your business will ultimately consist of many parts. But just try to do affiliate marketing, online auctions, creating information products, setting up Adsense sites and buying private label products all at the same time and see what happens.

You'll be spinning your wheels and never getting anywhere.

What do you want to build your business upon FIRST?

* Do you want to create your own products?
* Do you want to promote other people's products as an affiliate?
* Do you want to sell items on internet auctions?
* Do you want to buy and sell reprint rights or private label products?
* Do you want to generate and sell leads?
* Do you want to sell advertising or generate ad revenue?

You can't do them all at the same time from the beginning or you'll end up getting nothing done at all.

Choose one overall "business model" to build upon. You can always expand, multiply and diversify your business over time after you've stabilized your business by mastering one particular area.

When you decide what it is that you want to do, the next item to focus your attention on is learning everything you can about that business model.

No one becomes a doctor or lawyer or accountant or even a cashier at McDonald's without an education process.

The important thing is this: learn what you need to learn and absolutely nothing else.

Think about the absurdity of this scenario: a medical student devotes some of his time to learning medicine, some of his time to learning law, some of his time to learning accounting and some of his time to learning estate planning.

Is he going to become a master at medicine? At anything?

The point is this: you will derail yourself if you try to take in every new "offer of the week" that comes your way. You've gotta learn to resist the temptation to go and buy what appears to be the best new thing to come around.

Listen, marketers are smart. They know how to entice you. They know how to make their product sound like it's the perfect thing for you. They know how to make you whip out your credit card and buy. That's why their marketers. That's what they do.

What you've got to do is stop giving in to the allurements and simply continue to educate yourself in the area you've chosen to build your business upon.

If you're learning to become a top-selling affiliate, don't waste your time and money on a product that teaches something that's unrelated – not matter how great it sounds.

Stick to what you're doing. Learn it well. And let nothing else get in your way.

The B.E.S.T. Way: S = Schedule

As you begin to educate yourself on WHAT to do, it's important that you make sure it gets done. Information without application is worthless to you. You gotta use what you learn. The key is to balance your schedule with activities that allow you to build your internet business. In other words, setup a set of daily "things to do" whereby you put into practice the things you've learned.   Here's a brief example –   * MON: Write and send an ezine article * TUE: Recruit new affiliates * WED: Tweak your page conversion. * THU: Conduct a list-building strategy. * FRI: Research new ideas and plan. That's an abbreviated schedule, I know. I'm just trying to illustrate a point: you gotta give yourself reasonable, realistic steps to complete each day of your work week in order to make progress. Until you learn to put into practice those things you've been absorving in your education process you'll never really see results. So, get a weekly schedule in place of daily activities. And then, stick to it…

There's an old saying that goes, "winners never quit and quitters never win". There's a lot of truth in that statement.

To finish off the "B.E.S.T. Way" to make money online, you've gotta have tenacity. That simply means, you've gotta be persistent. You've gotta stick to it.

If there's one reason why people don't "make it" in their internet businesses, this is it: they quit. It's usually out of frustration because of a lack of results.

Want to know where that frustration comes from?

It comes from not doing the things I've told you thus far. When you don't have a clear business model that you are learning about and putting into practice on a consistent basis, it's virtually impossible NOT to get frustrated.

Results only come when you follow this system (or some variation of it).

Stick to it. Stick to it. Stick to it.

Do you want to be successful online? C'mon, get serious with me. Do you *really* want to be successful online? Then do these four things…

1. Get a BUSINESS MODEL.
2. Get an EDUCATION.
3. Get a SCHEDULE.
4. Get some TENACITY.

That's "The B.E.S.T Way To Make Money Online!"

Look at your ad and ask yourself, "Why would I click on this ad right now?" In your ad you should create a sense of urgency  – limited time or limited supply offers or a promise of instant satisfaction.

The best way to do this is by using power words.  

The keypoint is let your target market know what you want them to do!

You can use specific calls to action like…

    * Sign up for free membership now
    * Save on used sports equipment
    * Get MP3 players cheap save 50%
    * Register now and you save 20%

… instead of general phrases like…

  * Look here    
  * Click here
  * Visit our website
  * Come see
 

… that tell people absolutely NOTHING about your site and if you offer tuseful information whatsoever. Your call to action should always imply what the customer is going to get (e.g., Get your INSTANT download).

Think of  what stage of the buying cycle your target customers are at, and use words that hit.

Are they still looking for information or are they ready to purchase? IT is important that your call to action matches what they want to do at this stage. If your target audience is still in the information-gathering phase use words like  "review," "guide," "find," "search," etc., and thenn guide them to a landing page that matches their search.

I am sure that you want to see good results from your ad, then I can tell you that it is extremely important that your ad contain the keyword that it is built around.

You can optimize your ad by placing your keyword in each of the three components of your ad: your headline, ad copy, and your domain name (if you can).

Here is an exsample with "baseball cards":

    Vintage Baseball Cards
    1000+ Baseball Cards 1952-2005
    Free Shipping on $50 Single Orders
    www.gotbaseballcards.com

(My own pay-per-click results have shown 50% more clicks on ads if the ad has the keyword in both the body and the headline compared to ads that don not!)

Plus you get an extra benefit of using your keyword in your ad because most search engines bold the keywords. Do here is the key -  if you want your ad to stand out, use your keyword in the title and description and you will get two great benefits from doing it:

    * Bolded keywords appear twice in your ad
    * Customers zoom in on EXACTLY the keywords they're searching on

But I have to tell you that there is an exception to every rule. Before you write you ad – always analyze the competition. Is every single competitor using the keyword in the title and description? If so, your ad may blend in instead of standing out. If this is the case, just use one or two words of the phrase you are bidding on.
 

The headline only contents a few words — Google gives you the least space with 25 characters; Yahoo and Bing are only a little more generous — so it is very important to think of each word you use -  every word count!

 When you start thinking of your headline – the keyword or problem statement is a good place to start. Suppose your website sells an eBook about dog training — your ad's headline could be: "How to Train a dog."

That's fine — and it certainly relates to a defined problem statement — but it could be improved. Consider these four techniques to use with your keywords to give your headline an extra boost:

   1. Highlight your biggest benefit. If your eBook teaches readers how to train their dog in seven days, this is a great benefit that you could highlight. So your headline could become: "Train a dog in 7 Days" or "Easy Dog Training."

   2. Paint a picture of the problem. For example, "Stop Dog Barking".

   3. Target a specific market. Your PPC ad should do this anyway, but your headline is a great place to identify exactly which market segment you are targeting. This will ensure that only the people you want to click on your ad (i.e., your potential customers) do so. .

   4. Add attention-grabbing words. Words like "Free," "Now," "Instant," "Bonus," "Order Now," "Get Yours," "Call Now," and "Limited Offer" can help make your headline stand out.

A good exercise is to write out several sentences that sum up your main benefit or the main problem that needs to be solved. Then eliminate words in each one until you've boiled your statements down to the absolute minimum.

Don't forget, your ad's a teaser. Its only purpose is to get the right people to click through to your website, where you can go into detail.

Step 4: Keep your ads to the point

Let's face it — Google AdWords' limit of 70 characters (including spaces) for your ad's text doesn't give you a lot of room to work with!

In order to take maximum advantage of the limited number of characters you must focus on including only the most essential benefits of your product or service.

Start by writing all the main benefits and selling points of your product or service. Then start pruning all the "fluff" until you're left with a benefit-rich description that's brief and to the point.

For example, instead of writing a heavy piece of text like this…

  An award-winning photographer restores old photographs without harming  the original print. Your memories will be brought back to life. We use advanced digital restoration techniques to restore fading images, heighten tone contrast, add color to photos, erase smudges, creases and tears, and add stylized backgrounds. All this we offer you at a competitive low prices!!!

What is the essence ? Think about the main appeal of such a service and you write a brief ad like this…

    Get your memories back to life!
    Old photos are restored. Low prices.

The first line explains WHAT the service is. The second line answers the important question of WHY people might want it.
    
Use your space wisely and try to write a clear, enticing ad that states a benefit.

If you want to use Pay-per-click ads to start driving highly targeted traffic to your site your ads have to be eye-catching and well written, and promise to solve a problem .

Here are seven steps that I am sure will help you to create PPC ads that really work!

Step 1: Write to a specific audience and solve a  problem

Remember that you are paying every time someone clicks on your PPC ad, Your goal is to make sure the people who click your ad are the ones you want them to do (people who want to buy your product or opt in to your email list).

Your offer or product is NOT going to appeal to everyone.

Do not make the mistake of trying to market it to everyone. Market your service or product to a highly targeted group of people.

It is vital point that you build each ad around a specific problem that people are looking to solve.

The more specific your ads are, the better the chance they'll be seen by someone who wants to buy your product or service.

Something else to consider: If you try to use the right jargon for your target audience this will greatly increase the impact of your ad… and it could also save you money if there is less competition for the "insider" words.

Step 2: Emphasize benefits, NOT features

Your target market want to know what your product or service does, and more specifically, what it will do for THEM.

When you are writing the text to your PPC ads, you should always try to answer your customers' biggest question: "What's in it for me and how will I benefit from this?"

When you're thinking about the benefits that your service or product offers, try to think of what makes it different from the competition. Find the points that make you unique and YOU will get the clicks.

If you sell a book that teaches people how to save money when buying their first car, don't talk about the features of your book (e.g., the different types of information included in the book).

Instead, talk about what your book will DO FOR YOUR POTENTIAL CUSTOMERS.

For example, write:

    Save $1,000s on your next car purchase!

… instead of:

    Tons of useful car tips!

The second sentence may be a description of the book's contents, but it's not nearly as compelling as the first sentence.
 

Pay-per-click text ads are small — limited to just a few words. With so little space to play with, you have to think of how important every letter of your ad count!

A good PPC ad should describe exactly what people will find when they click on the link and are taken to your site.

Each ad should be tailored to a specific problem or keyword. Remember, people use the Internet to find solutions to problems, so if they see your ad specifically addressing their problem when they make a search for information, they'll be very likely to click on it.

Once someone clicks on your ad, they should be taken to a page on your site that directly addresses the problem or keyword they searched for.

You can breake a pay-per-click ad down to three parts:

This ad does the job of describing exactly what interested visitors will find when they click on the headline and are taken to the advertiser's site.

In the next weekss I will show you exactly how to write an effective PPC ad based on a specific keyword or problem statement. I will also look at the need to direct people who click on your ad to a specially tailored landing page to ensure you have the greatest chance of turning them into paying customers in the futere!

Preselling is an art, the art of closing the sale.

Internet marketing using articles offers you the opportunity to pre-sell to their niche markets. You can write articles pertaining to the niche you're targeting and let the reader know of the problems that exist. Leading niche customers into the solution to their problems is easy with internet article marketing the next step is to hit the "checkout" button and make the sale.

Pre-selling any product or service over the internet can be a process. However, you also have to make sure your article isn't just a sales pitch. There's a thin line between selling and pre-selling, and you have to stay on that with your article. Start your articles with a good introduction of your topic and move into the problem and then the solution. After that, give them an alternate solution. Finally show them the reason your product is the one they need. This is a proven formula that never goes wrong.

Reaching customers all over the world is much easier with article marketing. You are not limited by mountains and lakes and oceans anymore you can grow your business in Africa or Zimbabwa if you want to. Don't slam the door on your success, branch out, seek global markets to increase your growth. This is a unique benefit of marketing with articles, because it not only helps you expand your sales but also makes you an authority in your niche. Location won't even matter when you are the authority in your niche.

When you write lots of articles about your niche, your readers will keep up with your writings because they'll want to see what else you have to say. It's in people's natural programming to follow the advice of an expert because that's where the best information is given. You will then be able to recommend products to your readers, which they will be more likely to purchase.

That is why I use article marketing to market my money maker programms.

A lot of people want a better life for themselves and their kids. People rely want to spend more time together with their family instead of working. Therefore we see a lot of people are trying to find other income sources online. People try different programs where they can start earning more money. Anyway, people are struggling to make money online and often without no luck at all. Seriously, zilch, zero, nada!

Therefore I decide to write about this program which have helped me and can help anyone who are looking for an extra income.

The key point in the program is 6 page report which tell anyone how they can build an on line business. It is an eye opener and tells exactly how you can build an online business. And the best is that it will be you that tell how anyone can build an online business. The program brand your report about anyone can get success in an online business. What is in the program? You get the report and you get access to a "back office" where you have all the tools you need to setup your report, and you got a series of proven emails too. Most people need about 2 hours to set up the machine – then they are ready to start earning money

If you want success in online business you need a list. The program offers you to be a part of a marketing plan and build your list. If you choose that you will see that within 2 -3 days, you will start getting leads on your list.

I have tried so many programs that promised me the moon and NOTHING worked! I think a lot of us have tried different program and most without success. But this program is a different. Why. The program market you – build your list – and you got proven emails setup in your name – so when you start to market it is you and your programs that you are market and not anyone else.

Now anyone can get success in online business. It is your choice.

YourNetBiz is what I will call an automated marketing system or a "business in a box". YourNetBiz is designed to handle the presentation and the sale. You take care of the traffic It is your responsibility to generate traffic to your site and then let the system work and close the sale.

What is the different between affiliate programs and YourNetBiz? When you work as an affiliate you get a commission on every sale. If you make a sale of  100 USD and get a commission on  25% you get 25 USD. In YourNetBiz you keep all the money. If you make a sale of 2.000 USD you get all the money in your account. Then you have to pay your costs. You have to pay 500 USD to your Sponsor. If you do not have more cost the rest is yours.

What is the Product in YourNetBiz?

Marketing – If you want to make money using the internet you need to know how to market online. If you do not know you have to learn – "How to market". Maybe you have the best product on earth but if you do not know how to market it – you will make no sales.

That is why YourNetBiz is over any other products or business. You know that 95% of all people that want to start an online business do not know how to market- and will fail.

And what is the total market? It is huge. Millions of people every year try to start an online business. Can you see the possibilities in offering all in a box solution that teach people how to market online is so hot?
How about the economic situation today? People get unemployed or are affright of loosing their job – they want to secure the situation and try to get a second income stream. More and more people join the internet community.

You see people go to marketing seminars where people teach them to make money online. People pay thousand of dollars to attend a week-end workshop and they come home geared up but they fail because they get overwhelmed of too much stuff in a short time period.

They are leaved with ideas but do not know where to start or how to set up the business.

YourNetBiz solves the problem. You have the training on your fingertips, you can do it when you want and at your own place. And the resources – You will not find any resource larger or better that you can find in YourNetBiz today.

There are more than 200 training videos which cover all aspects of online marketing and advertising.

All the training is to “look over the shoulder” of the trainer so you can see what they do and how you can do EXACTLY the same by DUBLICATE your teacher. The training is designed to make it easy for you to learn the wanted techniques and strategies and to implement it so you can start earning an income from marketing anything you want online.

YourNetBiz is a business and you have to treat like that. Unlike other business out there you do not need a tremendous amount in your bank before you can start. And once you are set up you will make 300 – 2000 USD a sale – and the system will close your sale. So you do not need special sale skills – the system will do the sale for you.. Just imagine one sale each month. (a part time income of a few thousand).

Download the free report about YourNetBiz and online marketing.

The first thing you can look at is the price. Will it cost you anything to join? Most affiliate programs being offered today are absolutely free of charge. Why do I have to pay to be an affiliate? It depends on what the company offers you. If you going to pay to get in the numbers of competitors will be much lower. How is the demand for the products, the quality of the products, etc? Ask questions. Do researches on Goggle find out if there is a huge demand? Find out if you shall settle for those that charge you some dollars before joining.

Second ting – when will you receive your commission checks? Every program is different. Some pay you directly into your account at once, some issue their checks every 14 days, some once a month, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.

Third thing – How much traffic do you have to create before you get a sale. What is the sale per visitor? What marketing tools does the company offer you? Do you have access to affiliate statistics? This factor is extremely important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate's site tracked and for how long do they remain in the system? You need to be confident on the program enough to track those people you refer from your site. This is the only way that you can credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.

What are the kinds of affiliate stats available? Your choice of affiliate program should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Who is the online retailer? Find out what kind of company is behind the scene, is it a solid company you are doing business with or will the company be gone tomorrow. Know the products they are selling and the average amount they are achieving. Does the company offer you special discounts if you want to buy the products? People who get the sale often know the products and use or have used the products. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.

What about the compensation plan? Is the affiliate a one tier or two tier program? A single tier program pays you only for the business you yourself have generated. A two tier program pays you for the business, plus it also pays you a commission on the sales generated by any affiliate you sponsor in your program. Some two-tier programs are even paying small fees on each new affiliate you sponsor. More like a recruitment fee. Depending on the products but this can be very important for your earning in future. If you can build a team and earn an income every time one of your team members makes a sale.

Is it a low cost product or a high ticket product? Do you get 25% in commission each time you make a sale of 20 USD – that is 5 USD to you – or do you get 70% commission on each sale of 2000 USD – 1.400 USD to you. What about the marketing cost. How will you get the traffic? Do you know how to generate free traffic or will you use PPC. What is your marketing budget?

Mostly you will get 20 – 50% in commission, but you will find program which pay you 70% in commission. An example is YourNetBiz which is a high ticket program, which pay you 1.400 USD for each 2.000 USD sale. As you can see from the figures, you will now understand why the average sales amount and hit to sale ratio is important.

These are just some of the questions that needed answering first before you enter into an affiliate program. You should now be familiar with the most important aspects that your chosen program should have before incorporating them into your website. Remember to ask the questions before you join your affiliate program. These can help you select the right program for you site from among the many available.

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