If you want to use Pay-per-click ads to start driving highly targeted traffic to your site your ads have to be eye-catching and well written, and promise to solve a problem .

Here are seven steps that I am sure will help you to create PPC ads that really work!

Step 1: Write to a specific audience and solve a  problem

Remember that you are paying every time someone clicks on your PPC ad, Your goal is to make sure the people who click your ad are the ones you want them to do (people who want to buy your product or opt in to your email list).

Your offer or product is NOT going to appeal to everyone.

Do not make the mistake of trying to market it to everyone. Market your service or product to a highly targeted group of people.

It is vital point that you build each ad around a specific problem that people are looking to solve.

The more specific your ads are, the better the chance they'll be seen by someone who wants to buy your product or service.

Something else to consider: If you try to use the right jargon for your target audience this will greatly increase the impact of your ad… and it could also save you money if there is less competition for the "insider" words.

Step 2: Emphasize benefits, NOT features

Your target market want to know what your product or service does, and more specifically, what it will do for THEM.

When you are writing the text to your PPC ads, you should always try to answer your customers' biggest question: "What's in it for me and how will I benefit from this?"

When you're thinking about the benefits that your service or product offers, try to think of what makes it different from the competition. Find the points that make you unique and YOU will get the clicks.

If you sell a book that teaches people how to save money when buying their first car, don't talk about the features of your book (e.g., the different types of information included in the book).

Instead, talk about what your book will DO FOR YOUR POTENTIAL CUSTOMERS.

For example, write:

    Save $1,000s on your next car purchase!

… instead of:

    Tons of useful car tips!

The second sentence may be a description of the book's contents, but it's not nearly as compelling as the first sentence.