All search engines are built on directing people to the pages they're looking for. This can be done in several ways, but the main one involves finding out what's on every web page on the internet and then give the searcher a list of all the pages that content their search terms on them. In other words it depends on the words on the page. If you have the words on your page, then the people will come to your site. If the information people have typed in the search term is on your website — either in an article, a sales copy, or other content — the search engines will direct visitors to your website. So simple is that. If your information is useful, these visitors will start visiting your site as one of their "Key Sites" to get information from.

Therefore one of the best ways you can drive traffic and customers to your site is by writing informative articles and then letting people post them on their own sites — for FREE!

Why does it work?

Well, you know that people come online for two reasons they want to check their email or to search for information.

What people are really looking for on the Internet is information. Of course you will see that some of the visitors will buy something but this is not generally the reason most people come online.

And that is the reason that you should provide good content – information of value – on your site. That is the reason why other owners of websites also are looking for free content of value which they can use on their site. They want to be high ranked at the search engines and recognized by their visitors as a valuable resource of information too. Provide good content and be high ranked in the search engines.

What should you write about? You will write about something that relates to the topic which is on your homepage – your products or services, because the goal is to drive traffic to your site and get visitors who are interested in your products or services.

You should remember that people who come to your site after they have read one of your articles will have interest in your product or service. You are on the right way to establish your credibility because your site offers good content, quality information to your visitors. This is the first step to create new buyers. You have started the process to change your visitors to purchaser. You are building an online business.

At Yahoo.com you find my page 1 – position 10

It is important that you track records of each ads you test. The investment you do in testing is very important and can save you a lot of money. The amount of money you spend can be controlled by setting a daily budget. Your goal is to earn money on your advertising.  Therefore you need to track your traffic, analyze the results and be sure that do not pay more for the PPC campaign than the ads generate. The goal you have is how to get your site listen in the search engines and  get a positive return of your investment.

Google has the largest number of indexed pages on the Internet and  is the most powerful search engine in the industry today.

That is the reason why you should start your PPC campaign with Google. IF your PPC campaign has success on Google you can move to other search engines as Yahoo or Bing and start a new campaign there.

Here is 3 point you need to think of before you start your campaign:

1. How much will you bid on a each keyword
2. Your ad's relevance to the chosen keyword
3. The ad's click-through rate

Google will give your more expressions if you have a high click-through rate. It is not only what you pay but also the quality of your ads that counts. In other words, you have to test and work with the text of your ads before your start your campaign.

And this is what is called pay-back-time of all your ad writing efforts.

If your ad can beat your competitors click rate and you will see that your ad will get a higher-ranking spot in Google's search results!

Do not push but make test of each ad before you start the PPC campaign. In Google Adwords you can also test different ads using the same keywords.

If you get a high ranking at Google you will see that you get a high ranking in the other search engines, too.

If you need target traffic to your site NOW a PPC campaign at Google is one of your possibilities and could be the solution you may choose.

Targeted traffic is the key to success if you are running an online business. Target traffic is the same as visitors who have interest in your product or service and are much easier to convert t into paying customers.

To get target traffic to a homepage is the goal of every online marketer. Target traffic is people who actually make search for your product or service and not just surfers. Target traffic is visitors that will create sale when they become customers. If you buy traffic be sure that you buy target traffic and not only surfers. When you drive target traffic to you site you get visitors who will look around your page because of the interest. You have now the opportunity to present an offer and get their email and name – they join your list. And maybe bookmark your page too. If they found your page of interest they will come back and soon or later start buying.

If your visitors use more time on you pages the search engine will notes that and you will get a higher ranking.

Track your traffic sources. Where does the target come from? If you do not track your traffic records you make a big mistake. To build traffic is not based on luck but on the analyze you do.

Free traffic or paid traffic.

Free traffic comes from