All search engines are built on directing people to the pages they're looking for. This can be done in several ways, but the main one involves finding out what's on every web page on the internet and then give the searcher a list of all the pages that content their search terms on them. In other words it depends on the words on the page. If you have the words on your page, then the people will come to your site. If the information people have typed in the search term is on your website — either in an article, a sales copy, or other content — the search engines will direct visitors to your website. So simple is that. If your information is useful, these visitors will start visiting your site as one of their "Key Sites" to get information from.

Therefore one of the best ways you can drive traffic and customers to your site is by writing informative articles and then letting people post them on their own sites — for FREE!

Why does it work?

Well, you know that people come online for two reasons they want to check their email or to search for information.

What people are really looking for on the Internet is information. Of course you will see that some of the visitors will buy something but this is not generally the reason most people come online.

And that is the reason that you should provide good content – information of value – on your site. That is the reason why other owners of websites also are looking for free content of value which they can use on their site. They want to be high ranked at the search engines and recognized by their visitors as a valuable resource of information too. Provide good content and be high ranked in the search engines.

What should you write about? You will write about something that relates to the topic which is on your homepage – your products or services, because the goal is to drive traffic to your site and get visitors who are interested in your products or services.

You should remember that people who come to your site after they have read one of your articles will have interest in your product or service. You are on the right way to establish your credibility because your site offers good content, quality information to your visitors. This is the first step to create new buyers. You have started the process to change your visitors to purchaser. You are building an online business.

At Yahoo.com you find my page 1 – position 10